An increasingly vital role of front-end Web development is the proper implantation of search engine optimization (SEO). The pillars of SEO include:

  • Designing an HTML document structure aligned with the hierarchical interpretation of Web browsers

  • Coding semantically written Web pages that adhere to industry-accepted standards

  • Targeting substantive content for Web crawlers; eliminating non-substantive content

  • Tagging substantive images with proper syntax

  • Encouraging links to your site

  • Sticky - user doesn't hit the back button

  • Google AdWords keywords search tool