An increasingly vital role of front-end Web development is the proper implantation of search engine optimization (SEO). The pillars of SEO include:
- Designing an HTML document structure aligned with the hierarchical interpretation of Web browsers
- Coding semantically written Web pages that adhere to industry-accepted standards
- Targeting substantive content for Web crawlers; eliminating non-substantive content
- Tagging substantive images with proper syntax
- Encouraging links to your site